We teamed up with YOROKOBU to create series of short animations for INNSIDE by Melia.
INNSIDE by Melia is the antithesis of hotel chains that remain anchored in the past. Those that offer poor Wi-Fi, insufficient work space and inflated prices.
In order to transmit INNSIDE DNA, we wanted to show their philosophy in a humorous way.
How? Showing what INNSIDE IS NOT about (through short, entertaining messages and easy consumption on Instagram and social networks).
Uncomfortable working space
Redundant plastic usage
Uncomfortable gym schedule